Partner management

Partner relationship management  is a system of methodologies, strategies, software, and web-based capabilities that help a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through the introduction of reliable systems, processes and procedures for interacting with them.

OBJECTIVES

At the end of this workshop, participants will be able to:

1. Set up their indirect Route-to-Market and design their network
2. Team up with partners, considering their performance and capabilities
3. Manage sales and marketing qualified leads
4. Organize the performance management process and KPIs usage