Preparation for consultative sales dialogue

Consultative selling is a sales approach used to prioritize relationships and open dialogue with a customer to identify and provide solutions to a customer’s needs.

This is a sales technique to help sales operatives better understand the challenge faced by customers so they can position their solutions in a more compelling and effective way.

OBJECTIVES

At the end of this workshop, participants will be able to:

1. Balance questions with insights
2. Build knowledge and expertise based trust
3. Take ownership of the dialogue, using soft-sales skills
4. Identify customer needs and offer relevant solutions