Territory planning

Territory planning is the process of creating a workable plan for targeting the right customers, establishing goals for income and ensuring sales growth over time.

An effective sales territory plan can make your sales team more productive, improve customer coverage, increase overall sales, and reduce costs. That's why it's so important to work on your territory management strategy, whether you're just starting one, or updating an existing plan.

OBJECTIVES

At the end of this workshop, participants will be able to:

1. Know how to define market and create customers’ segmentation
2. Create SWOT analysis
3. Set goals
4. Develop strategies
5. Track results