Sales funnel

A Sales Funnel is a marketing concept that maps out the journey a prospect goes through when making any kind of purchase.
It is a multi-step, multi-modality process that moves prospects into buyers. It's a multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. And it’s a multi-modality process because of a variety of relationship-building experiences and other situations that occur through several stages.
We offer a comprehensive, proven sales training program and development tools to address all aspects of Funnel management.
Sales funnel
Sales funnel management  »

Sales stages. In general, there are 4 main Sales stages:

Each stage describes the journey a prospect goes through your funnel when making any kind of purchase.

  1. Awareness
  2. Interest
  3. Decision
  4. Action

And, there are 5 standard forecast categories within the sales cycle to which an opportunity is assigned based on its opportunity stage.

  1. Pipeline
  2. Best Case
  3. Commit
  4. Omitted
  5. Closed